We used this on our dogs after a rather particularly dirty walk where they had been in a stream as well as rolling around on the ground and they both came back extremely wet and dirty. You can smell the coconut but only slightly. For me, I would prefer it to be a bit stronger as you couldn't smell it on them but that is personal preference. Both dogs' coats, when dried, felt lovely and soft and didn't irritate them at all. Overall a good shampoo and conditioner.