Me and my family have a running joke about Sauvage which this is clearly based on, so i HAD to get this for our boy. He got some on after a brushing session and a week later he literally still smells a bit like this stuff which is awesome! It really does just smell like mens cologne honestly so I definitely recommend if you like that sort of scent because it does seem to linger and stick to the dog. Bearing in mind he's extremely active and is outside a lot and rolls around all the time, inside and out, so this stuff is REALLY durable. With that sort of life on the scent, this bottle could last ages. I really recommend this, i truly do love it and it makes him feel like a handsome little man!